Global Technology Services

I spearheaded numerous campaigns for the energy consulting businesses of two global firms, SAIC and Wipro Ltd. I served as account manager as well as creative director, and work with designers to create pieces with copy I wrote. These are a few highlights of the projects I executed.

SAIC Energy Practice Brochure

This practice served the entire oil and gas supply chain, and it offered a very wide range of technology offerings to upstream, midstream, and downstream businesses within global oil companies. Business developers needs a way to tailor their promotional materials. This brochure consisted of an outer shell with a pocket and a library of cut sheets that allowed customer construction based on the business developer’s need.

brochure cut sheets

This is a representative collection of cut sheets prepared for a newer version of the practice folder.

saic bp yearbook

BP was a significant account within the energy practice, but the account manager and his business development staff found it hard to cross-sell the company’s offerings within the oil and gas giant. He came up with this solution, which was prepared as an “annual report” of all the projects that the firm had provided to BP in the previous year. Most of the book was comprised of single sheet case studies which could also be printed out as standalone cut sheets if needed.

employee motivation/rewards campaign

I led the concepting and initial launch for the energy business unit’s employee motivation program. These are a few of the artifacts from that campaign.

wipro case studies

This is a selection from a library of case studies prepared for the Energy & Natural Resources business unit.

wipro point of view thought leadership pieces

How to get a prospect to take the time to read a thought leadership piece? Make them short, we decided. The Points of View are in interview format and designed to be easily consumed.